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Thursday 11th of March 2010

Cream CRM

is a free and open-source multilingual customer relationship management (CRM) system for media organizations that features powerful modules for sales automation, customer service, subscription management, incoming and outgoing email, template-based HTML newsletters, and a WYSIWYG editor.

 

Cream CRM Screenshot

 

Cream is designed to meet the unique demands publishers have, including features that allow subscription management, support for multiple products (print subscriptions, advertising, online subscriptions, books, etc.), customer communications (both incoming and outgoing), and easy-to-use reporting and analytical functions. Cream also enables publishers to track special offers, such as seasonal discounts and trade shows.


With Cream, media organizations can put their business data to work, increasing sales and customer satisfaction. It allows employees to have up-to-date information throughout the sales cycle, and lets managers have greater insight into sales patterns.

Highlights of Cream feature set:

  • Receive e-mail functionality (text and HTML)
  • Sending HTML emails
  • Editing HTML emails with a WYSIWYG HTML editor
  • Newsletter subscriptions for anonymous users
  • External HTML forms for newsletter subcriptions and unsubscriptions
  • Sending HTML newsletters
  • Editing HTML newsletters with WYSIWYG HTML editor
  • Powerful filter for sending newsletters to either newsletter subscribers or all customers based on type, category, product, or campaign
  • Import of products and customers
  • 'Communication' and 'Sales' tabs in user interface
  • Completely localizable user interface
  • Localizations to Dutch, German, Spanish, Russian, Ukrainian and Serbian languages
  • Home page with shortcut and summary links
  • Help page with FAQ, Support and Forum links
  • The application now also works on Windows

Cream is free and open source software, and is released under the GNU General Public License.  It runs on the open-source Linux operating system (tested on Red Hat, Mandriva, Debian distributions), and uses other free and open source tools such as the PostgreSQL database server and Apache Tomcat Java application environment. As of version 2.0, Cream can also run on Windows.

 

Demo: http://www.campware.org/en/camp/cream_news/665/

 

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